ziplinemybrand.com January 21, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
237 KB
11 KB
95%
252 KB
19 KB
92%
475 KB
54 KB
89%
107 KB
13 KB
88%
457 KB
64 KB
86%
539 KB
83 KB
85%
https://ziplinemybrand.com/wp-content/uploads/2021/10/serhiy-hipskyy-PL980oik5ls-unsplash-scaled.jpg
525 KB
89 KB
83%
451 KB
130 KB
71%
7 KB
4 KB
46%
2 KB
1 KB
40%