https://www.winterdesign.co.uk
You could reduce your image weight by around:
1,985.365kb (82%)
Analysis date: May 27, 2025 Assessment
Winter Design, the Bristol-based web agency specializing in purpose-driven projects, could elevate its online presence with PicPerf. By optimizing their website's images, PicPerf would bolster SEO rankings, enhance user experience, and align with Winter Design's climate-conscious ethos.
Estimated Page Load Savings
Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.
Download speed baselines are borrowed from Google Chrome's DevTools . Actual download time may vary.
Image Breakdown
Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device.
The page was then scrolled all the way to the bottom, so that
lazily-loaded images had a chance to play too. Every image loaded
throughout that process was then run through a series of optimizations,
after which the numbers were crunched.
For questions about this analysis, send me a message!
https://www.winterdesign.co.uk/wp-content/themes/winterdesign/img/logotypewhite.svg 6.232kb
5.169kb
17%
https://www.winterdesign.co.uk/wp-content/uploads/2024/08/WordPress-web-agency-Winter-Design-600x338.jpg 49.666kb
17.553kb
65%
https://www.winterdesign.co.uk/wp-content/uploads/2025/03/1FTP-BusinessMember-Vertical-White.svg 9.93kb
8.18kb
18%
https://www.winterdesign.co.uk/wp-content/uploads/2025/03/GBC-Accredited-1.svg 7.277kb
5.844kb
20%
https://www.winterdesign.co.uk/wp-content/uploads/2025/03/Living-Wage-white-2.svg 6.109kb
4.963kb
19%
https://www.winterdesign.co.uk/wp-content/themes/winterdesign/img/logo-white-circle.svg 770b
532.1b
31%
https://www.winterdesign.co.uk/wp-content/uploads/2025/03/BBA_BetterBusinessAct_Logo_Light.png 25.781kb
16.369kb
36%
https://www.winterdesign.co.uk/wp-content/uploads/2025/03/Creatives-for-Climate-sticker.png 286.026kb
42.845kb
85%
https://www.winterdesign.co.uk/wp-content/uploads/2025/03/Clean-Creatives-SealTRANSPARENT-OFF-WHITE1080.png 58.578kb
34.568kb
41%
https://www.winterdesign.co.uk/wp-content/uploads/2024/10/F4E-Multiple-Device-Scene-1-300x200.jpg 16.886kb
5.848kb
65%
https://www.winterdesign.co.uk/wp-content/uploads/2024/10/Sabre-Ed_Macbook_Colourful-Layouts_Single-Macbook-360x240.jpg 26.218kb
10.469kb
60%
https://www.winterdesign.co.uk/wp-content/uploads/2024/03/Retrofit-West-Bespoke-Solution-Mockup-300x201.jpg 16.18kb
6.667kb
59%
https://www.winterdesign.co.uk/wp-content/uploads/2023/05/CHIC-Ipad-Iphone-Floral-Shadow-AM251-No-Pen-300x200.jpg 17.394kb
6.071kb
65%
https://www.winterdesign.co.uk/wp-content/uploads/2023/04/Bristol-Animale-Rescue-Centre-website-design-300x200.jpg 13.487kb
4.022kb
70%
https://www.winterdesign.co.uk/wp-content/uploads/2017/11/Fabric-wordpress-website-mobile-view-Winter-Design--300x200.jpg 14.074kb
3.679kb
74%
https://www.winterdesign.co.uk/wp-content/uploads/2021/10/Neutral-Ignition-CO2-offsetting-step-by-step-360x240.jpg 8.02kb
5.653kb
29%
https://www.winterdesign.co.uk/wp-content/uploads/2023/08/Landscape-Ipad-300x200.jpg 11.81kb
3.664kb
69%
https://www.winterdesign.co.uk/wp-content/uploads/2021/03/TasteTech-website-homepage-design-Winter-Design-360x240.jpg 9.733kb
4.726kb
51%
https://www.winterdesign.co.uk/wp-content/uploads/2022/10/Climate-positive-web-agency-Winter-Design--scaled.jpg 1,516.806kb
119.087kb
92%
https://www.winterdesign.co.uk/wp-content/uploads/2022/07/ChIJeTk6CqmGcUgRh1pyCPxttHc.jpg 21.211kb
11.087kb
48%
https://www.winterdesign.co.uk/wp-content/uploads/2021/03/Web-design-in-Somerset-by-Winter-Design-480x320.jpg 28.294kb
10.827kb
62%
https://www.winterdesign.co.uk/wp-content/uploads/2021/02/Apple-Pay-WordPress-websites-Winter-Design-480x320.jpg 49.821kb
9.228kb
81%
https://www.winterdesign.co.uk/wp-content/uploads/2020/03/Managed-web-hosting-Winter-Design-480x320.jpg 17.884kb
6.198kb
65%
https://www.winterdesign.co.uk/wp-content/uploads/2021/06/Logo-design-services-Winter-Design-480x320.jpg 7.69kb
2.944kb
62%
https://www.winterdesign.co.uk/wp-content/uploads/2022/07/Brand-Web-Design-Agency-Winter-Design-Bristol-e1660694843784-600x384.jpg 46.301kb
23.744kb
49%
https://www.winterdesign.co.uk/wp-content/uploads/2025/02/LRSOC_Landscape-Ipad_Home-page-600x400.jpg 51.72kb
23.059kb
55%
https://www.winterdesign.co.uk/wp-content/uploads/2025/02/Winter-Design-x-1-For-The-Planet-600x400.jpg 51.227kb
17.872kb
65%
https://www.winterdesign.co.uk/wp-content/uploads/2024/05/Winter-Design-F4E-Macbook-and-Screen-Perspectives-600x400.jpg 33.034kb
11.927kb
64%