williamsmarketingsystems.com December 7, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://www.williamsmarketingsystems.com/wp-content/uploads/2017/12/Website-Book-Image-Source-600x411.png
83 KB
11 KB
87%
10 KB
2 KB
84%
https://www.williamsmarketingsystems.com/wp-content/uploads/2017/12/Website-Book-Image-Source-177x142.png
14 KB
3 KB
81%
29 KB
8 KB
74%
9 KB
3 KB
72%
1 KB
536 bytes
62%
1 KB
510 bytes
58%
1 KB
563 bytes
54%
1 KB
510 bytes
52%
965 bytes
486 bytes
50%
7 KB
4 KB
41%
818 bytes
493 bytes
40%
https://www.williamsmarketingsystems.com/wp-content/uploads/2020/04/AdobeStock_199171742-177x142.jpeg
9 KB
7 KB
27%
3 KB
2 KB
24%
3 KB
2 KB
23%
3 KB
2 KB
22%
3 KB
3 KB
16%
2 KB
2 KB
16%
2 KB
2 KB
16%
2 KB
2 KB
16%
2 KB
2 KB
16%
2 KB
2 KB
16%