vimarketingandbranding.com July 1, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
1,143 KB
24 KB
98%
258 KB
15 KB
94%
374 KB
33 KB
91%
https://www.vimarketingandbranding.com/wp-content/uploads/2024/12/1-33479-VI-2023-Website-Apartments-_1920-x-1080-1.jpg
210 KB
32 KB
85%
266 KB
61 KB
77%
33 KB
12 KB
62%
https://www.vimarketingandbranding.com/wp-content/uploads/2025/06/NatlAward-BOS-HomePageSlider-768x326.png
90 KB
43 KB
52%
https://www.vimarketingandbranding.com/wp-content/uploads/2025/06/NatlAward-BOS-HomePageSlider-mobile-768x832.png
183 KB
93 KB
49%
32 KB
20 KB
38%
1 KB
765 bytes
38%
29 KB
18 KB
36%
1 KB
967 bytes
28%
442 bytes
337 bytes
24%
9 KB
7 KB
21%
384 bytes
303 bytes
21%
131 KB
104 KB
20%
131 KB
104 KB
20%
135 KB
107 KB
20%
500 bytes
400 bytes
20%
16 KB
13 KB
19%
4 KB
3 KB
19%
4 KB
3 KB
18%
3 KB
3 KB
18%
3 KB
3 KB
18%
23 KB
19 KB
17%
1 KB
982 bytes
17%
17 KB
14 KB
17%
78 KB
66 KB
15%
19 KB
16 KB
15%