softwire.com November 26, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://www.softwire.com/wp-content/uploads/2024/02/Softwire-helped-us-quickly-test-out-1-768x432.png
200 KB
6 KB
97%
https://www.softwire.com/wp-content/uploads/2017/12/Government-Digital-Service-600px-logo-300x195.png
37 KB
7 KB
82%
22 KB
9 KB
58%
23 KB
11 KB
53%
20 KB
9 KB
52%
24 KB
12 KB
49%
43 KB
22 KB
49%
98 KB
50 KB
48%
27 KB
14 KB
46%
34 KB
18 KB
46%
72 KB
41 KB
43%
17 KB
10 KB
42%
7 KB
5 KB
36%
6 KB
4 KB
35%
28 KB
19 KB
33%
https://www.softwire.com/wp-content/uploads/2024/10/ca77500e91ae7d12a3f343c713f0cbdc-scaled-1-768x432.webp
50 KB
34 KB
32%
https://www.softwire.com/wp-content/uploads/2024/10/verena-yunita-yapi-NrtC3y108Ys-unsplash-scaled-1-768x491.webp
28 KB
20 KB
30%
57 KB
40 KB
29%
32 KB
23 KB
29%
25 KB
18 KB
28%
https://www.softwire.com/wp-content/uploads/2024/10/801a51ac83a66eee8899bfb488302bc7-scaled-1-768x480.webp
52 KB
38 KB
28%
43 KB
34 KB
21%
2 KB
2 KB
20%
2 KB
2 KB
17%
53 KB
45 KB
15%