saylorandcomarketing.com July 16, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/nsplsh_208ef5aa334e4abca6f4fccfc3dfa69e~mv2.jpg/v1/fill/w_980,h_355,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/nsplsh_208ef5aa334e4abca6f4fccfc3dfa69e~mv2.jpg
35 KB
10 KB
71%
https://static.wixstatic.com/media/4790c2_fcbf454ee520442da1d4987c18a11adf~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/4790c2_fcbf454ee520442da1d4987c18a11adf~mv2.png
776 bytes
282 bytes
64%
https://static.wixstatic.com/media/4790c2_fcbf454ee520442da1d4987c18a11adf~mv2.png/v1/fill/w_980,h_932,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/4790c2_fcbf454ee520442da1d4987c18a11adf~mv2.png
63 KB
23 KB
63%
https://static.wixstatic.com/media/4790c2_542b8dff47414794a491d677d29c785a~mv2.png/v1/fill/w_310,h_282,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Local%20Custom.png
11 KB
5 KB
59%
https://static.wixstatic.com/media/4790c2_b3eefc6f51334f3b9ad501fece7e2fda~mv2.jpg/v1/fill/w_281,h_1066,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/4790c2_b3eefc6f51334f3b9ad501fece7e2fda~mv2.jpg
21 KB
9 KB
59%
https://static.wixstatic.com/media/4790c2_af278c01c7704d45b03dc67afc3b23e8~mv2.png/v1/fill/w_310,h_282,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Personal%20Custom.png
12 KB
5 KB
58%
https://static.wixstatic.com/media/4790c2_c6d81056ea074774a9afa00d42f3bb55~mv2.png/v1/fill/w_310,h_282,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Social%20Media%20Coaching%20(1).png
17 KB
7 KB
57%
https://static.wixstatic.com/media/4790c2_0572aa8fdcc4445aa4e81a7944701f74~mv2.png/v1/crop/x_0,y_135,w_3000,h_2729/fill/w_310,h_282,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Social%20Media%20Setup.png
7 KB
3 KB
56%
https://static.wixstatic.com/media/0fdef751204647a3bbd7eaa2827ed4f9.png/v1/fill/w_24,h_24,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0fdef751204647a3bbd7eaa2827ed4f9.png
614 bytes
279 bytes
54%
https://static.wixstatic.com/media/ff6bf6_f025e7dc55274cc79e7feed948a49b24.png/v1/fill/w_21,h_14,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ff6bf6_f025e7dc55274cc79e7feed948a49b24.png
743 bytes
343 bytes
54%
https://static.wixstatic.com/media/nsplsh_208ef5aa334e4abca6f4fccfc3dfa69e~mv2.jpg/v1/fill/w_40,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/nsplsh_208ef5aa334e4abca6f4fccfc3dfa69e~mv2.jpg
891 bytes
418 bytes
53%
https://static.wixstatic.com/media/ff6bf6_ab1a02f6d6bf4b4abbfb9a0159ed2cd7.png/v1/fill/w_21,h_14,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ff6bf6_ab1a02f6d6bf4b4abbfb9a0159ed2cd7.png
778 bytes
369 bytes
52%
https://static.wixstatic.com/media/4790c2_81fe4797e89c4c939ffea70a7c5e3574~mv2.png/v1/crop/x_0,y_280,w_1000,h_445/fill/w_600,h_267,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Logo%20(3).png
30 KB
15 KB
50%
https://static.wixstatic.com/media/11062b_30de4e7217e64dfdadc3ea03beea7b94~mv2.png/v1/fill/w_24,h_24,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_30de4e7217e64dfdadc3ea03beea7b94~mv2.png
635 bytes
342 bytes
46%
https://static.wixstatic.com/media/23fd2a2be53141ed810f4d3dcdcd01fa.png/v1/fill/w_26,h_26,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/23fd2a2be53141ed810f4d3dcdcd01fa.png
845 bytes
495 bytes
41%
https://static.wixstatic.com/media/4790c2_b3eefc6f51334f3b9ad501fece7e2fda~mv2.jpg/v1/fill/w_70,h_105,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/4790c2_b3eefc6f51334f3b9ad501fece7e2fda~mv2.jpg
1 KB
816 bytes
41%
https://static.wixstatic.com/media/01c3aff52f2a4dffa526d7a9843d46ea.png/v1/fill/w_24,h_24,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/01c3aff52f2a4dffa526d7a9843d46ea.png
696 bytes
417 bytes
40%
https://static.wixstatic.com/media/81af6121f84c41a5b4391d7d37fce12a.png/v1/fill/w_26,h_26,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/81af6121f84c41a5b4391d7d37fce12a.png
877 bytes
549 bytes
37%
https://static.wixstatic.com/media/11062b_fe985b889c144b348eefc7bbc67018b4~mv2.png/v1/fill/w_26,h_26,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_fe985b889c144b348eefc7bbc67018b4~mv2.png
778 bytes
513 bytes
34%