proactivedesign.net
December 7, 2025

You could reduce your image size by 43% (25 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://www.proactivedesign.net/_template/art/logo.png
7 KB
3 KB
65%
https://www.proactivedesign.net/_template/art/logo-footer.png
5 KB
2 KB
65%
https://www.proactivedesign.net/art/coffee-shop.webp
46 KB
29 KB
37%