https://www.newparadigmmarketing.com

You could reduce your image weight by around: 70 KB (53%)

Analysis date: July 2, 2025

Assessment

New Paradigm Marketing, a Santa Rosa web design and marketing consultancy, could enhance its clients' online presence with PicPerf. The service would optimize load times and SEO for the firm's image-rich websites.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

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Original Size
Optimized Size
Savings
https://newparadigmmarketing.com/wp-content/uploads/2021/01/3-best-rated-2021.png.webp
13 KB
10 KB
18%
https://newparadigmmarketing.com/wp-content/uploads/2018/12/hero.jpg
100 KB
44 KB
56%
https://newparadigmmarketing.com/wp-content/uploads/2020/07/cloud-background.jpg
20 KB
8 KB
58%
https://app.usercentrics.eu/session/1px.png?settingsId=9pRqUaBcHI1wFP
489 bytes
61 bytes
87%