midwestnewmedia.com December 7, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
Try PicPerf for Free
...it takes just a few minutes to set up & start seeing the gains!
Original Size
Optimized Size
Savings
201 KB
45 KB
77%
https://www.midwestnewmedia.com/wp-content/uploads/2021/12/cincinnati-web-development-internet-consulting.jpg
158 KB
55 KB
65%
8 KB
6 KB
31%
9 KB
7 KB
29%
6 KB
5 KB
29%
12 KB
8 KB
28%
8 KB
6 KB
27%
18 KB
13 KB
27%
15 KB
11 KB
26%
11 KB
8 KB
26%
10 KB
8 KB
26%
15 KB
11 KB
26%
25 KB
19 KB
25%
18 KB
13 KB
24%
17 KB
13 KB
23%
12 KB
9 KB
23%
13 KB
10 KB
23%
19 KB
14 KB
23%
16 KB
12 KB
23%
20 KB
16 KB
23%
17 KB
13 KB
22%
814 bytes
638 bytes
22%
21 KB
17 KB
22%
21 KB
17 KB
21%
18 KB
14 KB
20%
11 KB
9 KB
20%
22 KB
18 KB
20%
https://www.midwestnewmedia.com/wp-content/uploads/2021/12/ronald-mcdonald-house-charities-greater-cincinnati-400x246.jpg
25 KB
20 KB
19%
25 KB
20 KB
19%
18 KB
15 KB
18%