middle.co
December 6, 2025

You could reduce your image size by 96% (10,988 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://middle.co/wp-content/uploads/2010/04/Computer-and-laptop-e1682365990515.png
8,381 KB
44 KB
99%
https://middle.co/wp-content/uploads/2010/04/nawg-ipad-dude-holding-e1682507605394.png
1,346 KB
54 KB
96%
https://middle.co/wp-content/uploads/2023/04/torrey-images.png
440 KB
35 KB
92%
https://middle.co/wp-content/uploads/2010/04/Screen-Shot-2023-04-25-at-9.14.17-AM.png
396 KB
55 KB
86%
https://middle.co/wp-content/uploads/2024/04/Untitled-2-1.jpg
40 KB
9 KB
78%
https://middle.co/wp-content/uploads/2024/04/Untitled-1-1.jpg
49 KB
12 KB
75%
https://middle.co/wp-content/uploads/2024/04/IMG_2576-scaled.jpeg
634 KB
179 KB
72%
https://middle.co/wp-content/uploads/2021/02/Killian.png
81 KB
29 KB
64%
https://middle.co/wp-content/uploads/2021/01/IMG_8589-1-768x768.jpg
73 KB
42 KB
43%
https://middle.co/wp-content/uploads//2023/04/NAMA-Color-Logo.svg
18 KB
14 KB
24%
https://middle.co/wp-content/uploads/2023/03/FDA.png
11 KB
9 KB
21%
https://middle.co/wp-content/uploads//2023/04/middle-logo-vector.svg
3 KB
2 KB
17%
https://middle.co/wp-content/uploads/2023/04/middle-logo-vector.svg
3 KB
2 KB
17%