marketshareconsulting.com July 16, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/7fa988_f8e7591aca2b4d58bec95c9edd271fe2~mv2.jpg/v1/crop/x_0,y_111,w_3012,h_3278/fill/w_325,h_353,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Bethany%20Staples%20Headshot%20in%20Chair.jpg
9 KB
4 KB
59%
https://static.wixstatic.com/media/7fa988_b347fc67e21c46349376fa2042379825~mv2.jpg/v1/crop/x_236,y_732,w_2774,h_3025/fill/w_325,h_353,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_0632_JPG.jpg
9 KB
4 KB
57%
https://static.wixstatic.com/media/8e21f8_13a9b24dceed49cba44fe1e06f692ece~mv2.png/v1/fill/w_337,h_43,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/MSC-Horizontal-Color.png
4 KB
2 KB
56%
https://static.wixstatic.com/media/11062b_7eafd398d79e4ef1b1a52f1e712d70fb~mv2.jpeg/v1/fill/w_588,h_393,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_7eafd398d79e4ef1b1a52f1e712d70fb~mv2.jpeg
44 KB
22 KB
50%
https://static.wixstatic.com/media/8e21f8_c8764a95434344bc9d6c1108f3455aa7~mv2.png/v1/fill/w_120,h_120,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Marketing-Materials.png
2 KB
938 bytes
50%
https://static.wixstatic.com/media/7fa988_056942bbc1d04e3fa0363ad24145c0be~mv2.png/v1/fill/w_106,h_106,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/EN_legend_large.png
3 KB
2 KB
46%
https://static.wixstatic.com/media/11062b_ef4a8182a92841eaaecbfab5690ef87a~mv2.jpg/v1/crop/x_0,y_1399,w_3456,h_3456/fill/w_162,h_162,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Cup%20of%20Coffee.jpg
5 KB
3 KB
46%
https://static.wixstatic.com/media/833855_130589b6a88e43e7a9a4a656e666aeee~mv2.png/v1/fill/w_170,h_72,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/AAF_NEPenn_FullLogo_white.png
5 KB
3 KB
46%
https://static.wixstatic.com/media/11062b_603340b7bcb14e7785c7b65b233cd9f9~mv2.png/v1/fill/w_39,h_39,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_603340b7bcb14e7785c7b65b233cd9f9~mv2.png
1 KB
718 bytes
45%
https://static.wixstatic.com/media/11062b_f4e3e7f537ff4762a1914aa14e3e36b9~mv2.png/v1/fill/w_39,h_39,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_f4e3e7f537ff4762a1914aa14e3e36b9~mv2.png
1 KB
696 bytes
43%
https://static.wixstatic.com/media/833855_b87d7105297243b0a577a4264d693914~mv2.png/v1/fill/w_148,h_106,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/footer-desktop-logo.png
5 KB
3 KB
43%
https://static.wixstatic.com/media/8e21f8_459cb73750184a9f89da9dcc289ac3ee~mv2.png/v1/fill/w_120,h_120,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Content-Creation.png
2 KB
928 bytes
43%
https://static.wixstatic.com/media/11062b_7dcffe5daf2944b7be0a46ac6d472634~mv2.png/v1/fill/w_39,h_39,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_7dcffe5daf2944b7be0a46ac6d472634~mv2.png
1 KB
645 bytes
42%
https://static.wixstatic.com/media/8e21f8_0c03b60db3e243869baea934df148292~mv2.png/v1/fill/w_120,h_120,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Web.png
2 KB
1 KB
41%
https://static.wixstatic.com/media/8e21f8_6ab3bfd3ad8842c0a581161f0eeb76e7~mv2.png/v1/fill/w_120,h_120,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Video.png
1 KB
683 bytes
41%
https://static.wixstatic.com/media/8e21f8_b5882abdd6da41d5809ee78c8e2ddbb2~mv2.png/v1/fill/w_120,h_120,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Strategy-Services.png
2 KB
1 KB
40%
https://static.wixstatic.com/media/8e21f8_0a1e6b657d044635b12da8787b84e903~mv2.png/v1/fill/w_120,h_120,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Communications.png
2 KB
1 KB
40%
https://static.wixstatic.com/media/11062b_7eafd398d79e4ef1b1a52f1e712d70fb~mv2.jpeg/v1/fill/w_106,h_71,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11062b_7eafd398d79e4ef1b1a52f1e712d70fb~mv2.jpeg
2 KB
964 bytes
40%
2 KB
1 KB
24%
5 KB
4 KB
19%