kalani-consulting.com December 14, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/657d93c686e44e2d9b543a6e1e42cbca.jpg/v1/fill/w_980,h_550,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/657d93c686e44e2d9b543a6e1e42cbca.jpg
51 KB
20 KB
60%
https://static.wixstatic.com/media/4006fd_f04c665a8d0148f39801b548d68ffb5e~mv2.png/v1/fill/w_131,h_88,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/HI%20State%20_edited.png
3 KB
1 KB
54%
https://static.wixstatic.com/media/3d49ce_079d3d6a536f478099a7e5cc2b1e81d6~mv2.jpg/v1/crop/x_173,y_0,w_464,h_156/fill/w_262,h_88,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/3d49ce_079d3d6a536f478099a7e5cc2b1e81d6~mv2.jpg
4 KB
2 KB
53%
https://static.wixstatic.com/media/3d49ce_47becde2fcae479b8e4058fdf9a2d7af~mv2.jpg/v1/fill/w_142,h_142,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/3d49ce_47becde2fcae479b8e4058fdf9a2d7af~mv2.jpg
2 KB
1 KB
53%
https://static.wixstatic.com/media/035244_ddce7e7d314a49299f147857fadbc40a~mv2.png/v1/fill/w_18,h_18,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/035244_ddce7e7d314a49299f147857fadbc40a~mv2.png
753 bytes
357 bytes
52%
https://static.wixstatic.com/media/035244_19984e4b06dc4b148048731e3dcf1011~mv2.png/v1/fill/w_18,h_18,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/035244_19984e4b06dc4b148048731e3dcf1011~mv2.png
676 bytes
332 bytes
51%
https://static.wixstatic.com/media/3d49ce_079d3d6a536f478099a7e5cc2b1e81d6~mv2.jpg/v1/crop/x_16,y_36,w_106,h_100/fill/w_73,h_68,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot%202023-12-14%20071527_edited.jpg
1 KB
707 bytes
49%
https://static.wixstatic.com/media/657d93c686e44e2d9b543a6e1e42cbca.jpg/v1/fill/w_124,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/657d93c686e44e2d9b543a6e1e42cbca.jpg
2 KB
1,000 bytes
44%
https://static.wixstatic.com/media/3d49ce_47becde2fcae479b8e4058fdf9a2d7af~mv2.jpg/v1/fill/w_196,h_142,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/3d49ce_47becde2fcae479b8e4058fdf9a2d7af~mv2.jpg
11 KB
7 KB
42%
https://static.wixstatic.com/media/4006fd_b32f8f3dea5d432584d043af82a21cbc~mv2.png/v1/crop/x_325,y_340,w_301,h_158/fill/w_96,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/VA%20State%20image.png
2 KB
1 KB
40%
https://static.wixstatic.com/media/4006fd_d252eadd96554624bdd805f0171536fc~mv2.jpg/v1/crop/x_174,y_3,w_506,h_164/fill/w_152,h_50,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/kalani_horz_color.jpg
2 KB
1 KB
39%
https://static.wixstatic.com/media/e187af_7745c35d5a12471aaf7c3ef68dd0b8d1~mv2.png/v1/fill/w_50,h_54,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/kalani_logo.png
1 KB
846 bytes
39%
https://static.wixstatic.com/media/c4392d634a0148fda8b7b2b0ad98293b.png/v1/fill/w_26,h_26,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/c4392d634a0148fda8b7b2b0ad98293b.png
890 bytes
547 bytes
38%
https://static.wixstatic.com/media/e0678ef25486466ba65ef6ad47b559e1.png/v1/fill/w_26,h_26,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/e0678ef25486466ba65ef6ad47b559e1.png
892 bytes
557 bytes
37%
https://static.wixstatic.com/media/7528824071724d12a3e6c31eee0b40d4.png/v1/fill/w_26,h_26,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/7528824071724d12a3e6c31eee0b40d4.png
855 bytes
539 bytes
37%
https://static.wixstatic.com/media/720490_c70a42c3e14a47409ee56941051244a1~mv2.png/v1/fill/w_54,h_54,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/NationalBBlogowin23_4c_tif.png
2 KB
1 KB
35%
https://static.wixstatic.com/media/3d49ce_de5ec8df268c446e89ea2d36af8004a3~mv2.jpg/v1/fill/w_54,h_54,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/NationalBBlogowin24_RGB%20(1).jpg
2 KB
1 KB
35%
https://static.wixstatic.com/media/720490_7e67aa9ecced43de98a91e758a9d2799~mv2.jpg/v1/fill/w_120,h_61,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/twp_multi_washington_post_2024_2x.jpg
2 KB
1 KB
34%