inpowermarketing.com
January 12, 2026

You could reduce your image size by 82% (375 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://inpowermarketing.com/wp-content/uploads/2015/04/slider-background4.jpg
56 KB
4 KB
93%
https://inpowermarketing.com/wp-content/uploads/2017/07/evolution-of-social-media-featured-image-480x240.png
176 KB
13 KB
92%
https://inpowermarketing.com/wp-content/uploads/2014/01/david-williams.jpg
30 KB
3 KB
90%
https://inpowermarketing.com/wp-content/uploads/2015/04/stephanie-houlding.jpg
39 KB
6 KB
85%
https://inpowermarketing.com/wp-content/uploads/2015/02/social-media-blog-480x240.jpg
31 KB
10 KB
67%
https://inpowermarketing.com/wp-content/uploads/2015/04/web-design.png
19 KB
6 KB
66%
https://inpowermarketing.com/wp-content/uploads/2015/03/e-commerce-blog-480x240.jpg
41 KB
14 KB
66%
https://inpowermarketing.com/wp-content/uploads/2015/02/logo.png
10 KB
3 KB
66%
https://inpowermarketing.com/wp-content/uploads/2015/04/marketing.png
4 KB
1 KB
66%
https://inpowermarketing.com/wp-content/uploads/2015/02/inpower-target-71x71.png
4 KB
2 KB
64%
https://inpowermarketing.com/wp-content/uploads/2015/04/copy-writing.png
5 KB
2 KB
62%
https://inpowermarketing.com/wp-content/uploads/2015/04/branding.png
6 KB
3 KB
60%
https://inpowermarketing.com/wp-content/uploads/2015/04/seo.png
8 KB
3 KB
59%
https://inpowermarketing.com/wp-content/uploads/2015/04/social-media.png
7 KB
3 KB
59%
https://inpowermarketing.com/wp-content/uploads/2015/04/graphic-design.png
5 KB
2 KB
58%
https://inpowermarketing.com/wp-content/uploads/2015/04/training-support.png
6 KB
3 KB
53%
https://inpowermarketing.com/wp-content/uploads/2015/04/e-commerce.png
6 KB
3 KB
47%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2 KB
1 KB
40%
https://inpowermarketing.com/wp-content/plugins/revslider/public/assets/assets/dummy.png
68 bytes
53 bytes
22%