ilocalhero.com April 26, 2024
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://res.cloudinary.com/local-hero/images/w_130,h_140,c_scale/f_webp,q_auto/v1709816038/localmedia/activecampaign-agency-partner-v2/activecampaign-agency-partner-v2.png?_i=AA
2 KB
2 KB
31%
https://res.cloudinary.com/local-hero/images/w_130,h_140,c_scale/f_webp,q_auto/v1709816108/localmedia/birdeye-certified-partner-v2_11260a5811/birdeye-certified-partner-v2_11260a5811.png?_i=AA
4 KB
3 KB
28%
https://res.cloudinary.com/local-hero/images/w_130,h_140,c_scale/f_webp,q_auto/v1709816052/localmedia/upcity-national-v2/upcity-national-v2.png?_i=AA
4 KB
3 KB
27%
https://res.cloudinary.com/local-hero/images/w_250,h_250,c_fill,g_auto/f_webp,q_auto/v1706453007/localmedia/upcity-national/upcity-national.png?_i=AA
10 KB
7 KB
25%
https://res.cloudinary.com/local-hero/images/w_130,h_140,c_scale/f_webp,q_auto/v1709816060/localmedia/google-partner-v2/google-partner-v2.png?_i=AA
2 KB
1 KB
22%
https://res.cloudinary.com/local-hero/images/w_328,h_178,c_scale/f_webp,q_auto/v1709816417/localmedia/search-console-date-v2/search-console-date-v2.png?_i=AA
13 KB
11 KB
20%
https://res.cloudinary.com/local-hero/images/w_448,h_231,c_scale/f_webp,q_auto/v1706059976/localmedia/performance-chart-cta-3x/performance-chart-cta-3x.png?_i=AA
38 KB
30 KB
20%
https://res.cloudinary.com/local-hero/images/w_371,h_209,c_scale/f_webp,q_auto/v1709816108/localmedia/conversion-chart-alt-v2_1125234c4e/conversion-chart-alt-v2_1125234c4e.png?_i=AA
15 KB
12 KB
20%
https://res.cloudinary.com/local-hero/images/w_300,h_268,c_scale/f_webp,q_auto/v1708167916/localmedia/site-health-chart/site-health-chart.png?_i=AA
25 KB
20 KB
20%
https://res.cloudinary.com/local-hero/images/w_300,h_187,c_scale/f_webp,q_auto/v1708167903/localmedia/authority-score-chart/authority-score-chart.png?_i=AA
17 KB
14 KB
20%
https://res.cloudinary.com/local-hero/images/w_300,h_244,c_scale/f_webp,q_auto/v1708167908/localmedia/total-traffic-chart/total-traffic-chart.png?_i=AA
20 KB
16 KB
19%
https://res.cloudinary.com/local-hero/images/w_300,h_266,c_scale/f_webp,q_auto/v1708167897/localmedia/site-performance-chart/site-performance-chart.png?_i=AA
20 KB
16 KB
19%
https://res.cloudinary.com/local-hero/images/f_webp,q_auto/v1706062683/localmedia/chat-icon/chat-icon.svg?_i=AA
404 bytes
326 bytes
19%
https://res.cloudinary.com/local-hero/images/w_250,h_250,c_fill,g_auto/f_webp,q_auto/v1706452997/localmedia/activecampaign-agency-partner/activecampaign-agency-partner.png?_i=AA
4 KB
3 KB
18%
https://res.cloudinary.com/local-hero/images/w_130,h_140,c_scale/f_webp,q_auto/v1709816042/localmedia/upcity-local-v2/upcity-local-v2.png?_i=AA
4 KB
3 KB
17%
https://res.cloudinary.com/local-hero/images/w_250,h_250,c_fill,g_auto/f_webp,q_auto/v1706453004/localmedia/upcity-local/upcity-local.png?_i=AA
7 KB
6 KB
17%
https://res.cloudinary.com/local-hero/images/w_300,h_152,c_scale/f_webp,q_auto/v1712840358/localmedia/gbp-listing_12432330b4/gbp-listing_12432330b4.png?_i=AA
15 KB
12 KB
17%
https://res.cloudinary.com/local-hero/images/w_250,h_250,c_fill,g_auto/f_webp,q_auto/v1706453072/localmedia/birdeye-certified-partner_929037c61/birdeye-certified-partner_929037c61.png?_i=AA
6 KB
5 KB
17%
https://res.cloudinary.com/local-hero/images/w_150,h_150,c_fill,g_auto/f_webp,q_auto/v1709816124/localmedia/facebook-marketing-icon-v2_112534ecb4/facebook-marketing-icon-v2_112534ecb4.png?_i=AA
6 KB
5 KB
15%