https://www.ground.co.uk

You could reduce your image weight by around: 60.753kb (20%)

Analysis date: May 27, 2025

Assessment

Higher Ground, a Manchester digital agency specializing in UX and CRO, could enhance its online presence by leveraging PicPerf's services. With a focus on optimizing websites for conversions, PicPerf's image optimization capabilities would align seamlessly with Higher Ground's offerings, delivering faster load times and improved user experiences.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

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Original Size
Optimized Size
Savings
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66fcfa9f659c5e530828c89f_highergroundsvg.svg
9.904kb
8.405kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66c6f4a0fe7c10fd2ee6ce5d_Group%20479.svg
35.157kb
29.881kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66f6a4807c0fbcfa74288265_JCB%20logo%201.svg
13.979kb
11.844kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66c6f4c579e771c18cb266fe_Group%20481.svg
3.294kb
2.792kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66c6f53b405ef942c0bb2195_Logo.svg
5.835kb
4.921kb
16%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66c6f62631fd340605c19960_Group%20475.svg
32.717kb
27.758kb
15%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/659d50377ef277a67b312b23_fettle-sq-p-500.avif
20.292kb
9.763kb
52%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a047b79c379a228ef99f8_Maveroc-Logo.svg
5.831kb
4.917kb
16%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a0395dcdcf24fce8d43cb_university-of-leeds-seeklogo.svg
10.952kb
9.275kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a0395876c9dde22b31a30_AmnestyInternational1.svg
32.712kb
27.751kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a0395e48f7a1527ba751f_fettle.svg
35.196kb
29.914kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a039533138b16de1a25af_JCBlogo1.svg
18.583kb
15.751kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a0395c09bd5de6a38b924_wrightbus.svg
3.462kb
2.904kb
16%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/680f71506a59d991aa4d882c_what-to-look-for-cro-agency-p-500.webp
26.2kb
22.233kb
15%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/66b089667a2a3900c4c470b6_6113ef6835307934a9da4e27_29-p-500.avif
13.69kb
7.001kb
49%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/67175bdf5db0f30c014e6f69_ecommerce-cro-small.avif
14.284kb
11.775kb
17%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/6710c0fd8f5f146a2f32cc53_ppc-p-500.avif
11.238kb
6.029kb
46%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/6581674566fcfa4580e78323_linkedin.svg
602b
508.3b
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/6581674513835057a0976279_x-logo.svg
1.243kb
1.051kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/658167455c9948d1885ec2ba_fb-logo.svg
348b
292.4b
16%