fisherdesignandadvertising.com July 16, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
31 KB
6 KB
80%
27 KB
6 KB
78%
https://www.fisherdesignandadvertising.com/wp-content/uploads/2023/04/new-badge20230411-2742592-tgaod2-150x150.png
21 KB
5 KB
74%
19 KB
5 KB
73%
24 KB
7 KB
71%
15 KB
5 KB
70%
156 KB
57 KB
63%
https://www.fisherdesignandadvertising.com/wp-content/uploads/2021/12/fisher-design-and-advertising-logo-text-white.png
6 KB
2 KB
58%
12 KB
5 KB
55%
7 KB
3 KB
53%
5 KB
3 KB
53%
7 KB
3 KB
52%
13 KB
6 KB
52%
12 KB
6 KB
50%
https://www.fisherdesignandadvertising.com/wp-content/uploads/2023/12/florida-best-marketing-firms-2023-150x150.jpg
4 KB
2 KB
48%
https://www.fisherdesignandadvertising.com/wp-content/uploads/2024/01/top-10-fisher-agency-150x150.jpg
6 KB
3 KB
48%
5 KB
4 KB
29%
39 KB
31 KB
19%