doublelmedia.ie September 2, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/8b9203_d416e2f5db9f49b692fc7300cc18d2ab~mv2.png/v1/fill/w_49,h_44,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/DSC05174.png
708 bytes
218 bytes
69%
https://static.wixstatic.com/media/8b9203_9da7b5da6bbb4173a4dd47e4f8433266~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Digital-Screen-Advertising-Mockup-06.png
796 bytes
289 bytes
64%
https://static.wixstatic.com/media/8b9203_d416e2f5db9f49b692fc7300cc18d2ab~mv2.png/v1/fill/w_430,h_400,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC05174.png
14 KB
6 KB
61%
https://static.wixstatic.com/media/8b9203_73dcf24f495e4f8e86c47ec89e1420e8~mv2.jpg/v1/fill/w_430,h_400,fp_0.51_0.99,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC04027.jpg
11 KB
4 KB
58%
https://static.wixstatic.com/media/8b9203_35db13818cd441f788815e69b5b293f9~mv2.jpg/v1/fill/w_430,h_608,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/8b9203_35db13818cd441f788815e69b5b293f9~mv2.jpg
24 KB
10 KB
58%
https://static.wixstatic.com/media/8b9203_e06c26e2aea248dfa9b1f1ee61b4208f~mv2.jpg/v1/fill/w_430,h_400,fp_0.49_0.22,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Still%202024-12-02%20115640_1_5_1.jpg
19 KB
8 KB
58%
https://static.wixstatic.com/media/8b9203_7d0a9ab3705b41f09e174ee3e9bb6c51~mv2.jpg/v1/fill/w_364,h_209,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC02751.jpg
15 KB
6 KB
58%
https://static.wixstatic.com/media/8b9203_9da7b5da6bbb4173a4dd47e4f8433266~mv2.png/v1/fill/w_364,h_209,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Digital-Screen-Advertising-Mockup-06.png
11 KB
5 KB
57%
https://static.wixstatic.com/media/8b9203_1dcd54c9f400454d88530ab0089a7aad~mv2.jpg/v1/fill/w_430,h_400,fp_0.40_0.19,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Still%202025-05-15%20160753_1_41_1.jpg
25 KB
11 KB
57%
https://static.wixstatic.com/media/8b9203_f51e184aba174f4ea60b849e6658b846~mv2.jpg/v1/fill/w_430,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC06462-Enhanced-NR.jpg
14 KB
6 KB
57%
https://static.wixstatic.com/media/8b9203_75e0b8eea4d64f3c8e23ee37e9a6f0dd~mv2.jpg/v1/fill/w_430,h_400,fp_0.50_0.61,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC03235.jpg
19 KB
8 KB
57%
https://static.wixstatic.com/media/8b9203_b1a33d1be7f14b6fa6acd4b9b2bc57a4~mv2.jpg/v1/fill/w_430,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC05919-Enhanced-NR.jpg
9 KB
4 KB
56%
https://static.wixstatic.com/media/8b9203_ac0610efc9724a1ba62e540d25938e5b~mv2.jpg/v1/fill/w_364,h_209,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC06449-Enhanced-NR.jpg
5 KB
2 KB
55%
https://static.wixstatic.com/media/8b9203_2cfc33f3992641babeb7ea1ebd9c8ba4~mv2.jpg/v1/fill/w_364,h_209,fp_0.51_0.19,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC04238.jpg
9 KB
4 KB
55%
https://static.wixstatic.com/media/8b9203_78050212a3434aa49c134eafdc067ee2~mv2.jpg/v1/fill/w_364,h_209,fp_0.51_0.29,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Still%202025-02-28%20120703_1_58_1.jpg
8 KB
4 KB
55%
https://static.wixstatic.com/media/8b9203_d820768cb2d346d0b42d560ba2850a8c~mv2.jpg/v1/fill/w_430,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC02726.jpg
14 KB
6 KB
55%
https://static.wixstatic.com/media/8b9203_1d956032a37d4d0ca478ed0c830bbaac~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Teva.png
2 KB
992 bytes
54%
https://static.wixstatic.com/media/8b9203_35db13818cd441f788815e69b5b293f9~mv2.jpg/v1/fill/w_100,h_67,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/8b9203_35db13818cd441f788815e69b5b293f9~mv2.jpg
942 bytes
440 bytes
53%
https://static.wixstatic.com/media/8b9203_5f32ae413f9f4c88a24d836cc2c28d4e~mv2.jpg/v1/fill/w_364,h_209,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC03250.jpg
15 KB
7 KB
53%
https://static.wixstatic.com/media/8b9203_88621d742b904ad4bd8ba6f3c514b25c~mv2.jpg/v1/fill/w_364,h_209,fp_0.53_0.32,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC00808.jpg
12 KB
6 KB
53%
https://static.wixstatic.com/media/8b9203_4e952ffbcb154d1980273075ea6af7a5~mv2.png/v1/fill/w_50,h_50/8b9203_4e952ffbcb154d1980273075ea6af7a5~mv2.png
2 KB
933 bytes
52%
https://static.wixstatic.com/media/8b9203_6c0cbfb6612b43b08e87f4211d160ed5~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/DLight.png
3 KB
1 KB
52%
https://static.wixstatic.com/media/8b9203_9e31cfda319146778f9ec1d6a846537f~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/row-3-column-2.png
2 KB
1 KB
52%
https://static.wixstatic.com/media/8b9203_63bec6b86bd54198b0fca69be3043da1~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Azzurri.png
2 KB
803 bytes
51%
https://static.wixstatic.com/media/8b9203_746fc4d1248e46d2b3988bfd068e2d38~mv2.jpg/v1/fill/w_430,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC09170-Enhanced-NR.jpg
27 KB
13 KB
51%
https://static.wixstatic.com/media/8b9203_27721a6206304c699e8b795be0693b3a~mv2.jpg/v1/fill/w_430,h_400,fp_0.57_0.29,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC02505.jpg
21 KB
10 KB
51%
https://static.wixstatic.com/media/8b9203_7a4fa1445d884a1e80d5c852abc48204~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Klearcom.png
2 KB
961 bytes
51%
https://static.wixstatic.com/media/8b9203_810ec077821740f08e0bcc897e45da76~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Porta.png
3 KB
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51%
https://static.wixstatic.com/media/8b9203_aa09d1f263374ff5a0dce2650235027d~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Kia.png
2 KB
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51%
https://static.wixstatic.com/media/8b9203_20007da07dd641cbb08680860f0a744c~mv2.jpg/v1/fill/w_364,h_209,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC02583.jpg
12 KB
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50%
https://static.wixstatic.com/media/8b9203_ddab123f0c2946a49cf0b2776ad01555~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Four-Star-Logo.png
3 KB
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50%
https://static.wixstatic.com/media/8b9203_b71438688d0e4129bd0ab210cf34fcc8~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/mgm-2-white.png
3 KB
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49%
https://static.wixstatic.com/media/8b9203_1bd3787294bb4c1489738094c394fbbc~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/irish-dentist.png
2 KB
1 KB
49%
https://static.wixstatic.com/media/8b9203_59057ef4dc6941d3b40f0802620bc20e~mv2.png/v1/fill/w_50,h_50/8b9203_59057ef4dc6941d3b40f0802620bc20e~mv2.png
2 KB
889 bytes
49%
https://static.wixstatic.com/media/8b9203_d020ee27a135453a827af5e1282a03bb~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/row-1-column-1.png
2 KB
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49%
https://static.wixstatic.com/media/8b9203_450a8dcae5d440d8848938e241b48335~mv2.jpg/v1/fill/w_364,h_209,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC05948-Enhanced-NR.jpg
17 KB
8 KB
49%
https://static.wixstatic.com/media/8b9203_ff17b521619d430ca485ce57597519dd~mv2.jpg/v1/fill/w_364,h_209,fp_0.50_0.81,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC06843-Enhanced-NR.jpg
16 KB
8 KB
49%
https://static.wixstatic.com/media/8b9203_9989cf9e47b64205a4de1fdff39b5116~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/TJ-Reid.png
3 KB
1 KB
49%
https://static.wixstatic.com/media/8b9203_432a63eaed344808b2fc8db2715a0280~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Untitled-1.png
3 KB
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48%
https://static.wixstatic.com/media/8b9203_4684334b7a164d57bc3ef04cda9bf07b~mv2.jpg/v1/fill/w_364,h_209,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC07934-Enhanced-NR.jpg
9 KB
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48%
https://static.wixstatic.com/media/8b9203_88621d742b904ad4bd8ba6f3c514b25c~mv2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/DSC00808.jpg
3 KB
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47%
https://static.wixstatic.com/media/8b9203_18ea2c4e489d41c5ad14334598c4913b~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Untitled-1.png
3 KB
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47%
https://static.wixstatic.com/media/8b9203_26c6e2b66ce44e2bbdc289423685e5e6~mv2.png/v1/fill/w_96,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/row-4-column-1.png
2 KB
843 bytes
47%
https://static.wixstatic.com/media/8b9203_f9dfc25fcef845a39871a3fb534405a1~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/row-3-column-3.png
3 KB
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47%
https://static.wixstatic.com/media/8b9203_e06c26e2aea248dfa9b1f1ee61b4208f~mv2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Still%202024-12-02%20115640_1_5_1.jpg
1 KB
798 bytes
46%
https://static.wixstatic.com/media/8b9203_d820768cb2d346d0b42d560ba2850a8c~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/DSC02726.jpg
2 KB
910 bytes
46%
https://static.wixstatic.com/media/8b9203_20007da07dd641cbb08680860f0a744c~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/DSC02583.jpg
2 KB
976 bytes
46%
https://static.wixstatic.com/media/8b9203_b8fe30f23755426ea837ba313bb8d8f6~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/row-1-column-3.png
2 KB
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46%
https://static.wixstatic.com/media/8b9203_b1a33d1be7f14b6fa6acd4b9b2bc57a4~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/DSC05919-Enhanced-NR.jpg
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https://static.wixstatic.com/media/8b9203_746fc4d1248e46d2b3988bfd068e2d38~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/DSC09170-Enhanced-NR.jpg
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https://static.wixstatic.com/media/8b9203_1dcd54c9f400454d88530ab0089a7aad~mv2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Still%202025-05-15%20160753_1_41_1.jpg
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45%
https://static.wixstatic.com/media/8b9203_f51e184aba174f4ea60b849e6658b846~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/DSC06462-Enhanced-NR.jpg
2 KB
859 bytes
45%
https://static.wixstatic.com/media/8b9203_73dcf24f495e4f8e86c47ec89e1420e8~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/DSC04027.jpg
1 KB
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https://static.wixstatic.com/media/8b9203_75e0b8eea4d64f3c8e23ee37e9a6f0dd~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/DSC03235.jpg
1 KB
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45%
https://static.wixstatic.com/media/8b9203_2ead88f98472470ea3a3cfdbbc99db3a~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Irish-Coast-Guard.png
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https://static.wixstatic.com/media/8b9203_c59298fe07324e5ebfe77f3c96b2b496~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/WFC-logo.png
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https://static.wixstatic.com/media/8b9203_78050212a3434aa49c134eafdc067ee2~mv2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Still%202025-02-28%20120703_1_58_1.jpg
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https://static.wixstatic.com/media/8b9203_f9d119e4acd24364acfac6b55e267555~mv2.png/v1/fill/w_150,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/AMW-Logo.png
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https://static.wixstatic.com/media/8b9203_450a8dcae5d440d8848938e241b48335~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/DSC05948-Enhanced-NR.jpg
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