cardinalgroupmarketing.com December 14, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/b8b2da_a519f07b7aa74db48a5a3ef23189bb47~mv2.png/v1/fill/w_100,h_56,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/b8b2da_a519f07b7aa74db48a5a3ef23189bb47~mv2.png
800 bytes
299 bytes
63%
https://static.wixstatic.com/media/b8b2da_2cfd3a16fd9e4ecfbd3473013de1ee7c~mv2.jpg/v1/fill/w_100,h_56,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/b8b2da_2cfd3a16fd9e4ecfbd3473013de1ee7c~mv2.jpg
798 bytes
304 bytes
62%
https://static.wixstatic.com/media/b8b2da_2cfd3a16fd9e4ecfbd3473013de1ee7c~mv2.jpg/v1/fill/w_430,h_826,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/b8b2da_2cfd3a16fd9e4ecfbd3473013de1ee7c~mv2.jpg
11 KB
4 KB
58%
https://static.wixstatic.com/media/b8b2da_3fb3bc66390046c7bf9221d3061d0d80~mv2.png/v1/fill/w_415,h_373,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Untitled%20design-29.png
15 KB
7 KB
57%
https://static.wixstatic.com/media/b8b2da_f9ae77a11233432daa1f4ee6c239bc18~mv2.png/v1/fill/w_103,h_84,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CGM_logo_063016_edited.png
4 KB
2 KB
55%
https://static.wixstatic.com/media/b8b2da_2cfd3a16fd9e4ecfbd3473013de1ee7c~mv2.jpg/v1/fill/w_430,h_123,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/b8b2da_2cfd3a16fd9e4ecfbd3473013de1ee7c~mv2.jpg
4 KB
2 KB
54%
https://static.wixstatic.com/media/b8b2da_dcac301d735e46f88c0b86990a7acdd6~mv2.png/v1/fill/w_311,h_118,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CGM_LogoAbbrev_FullColor-Horizontal.png
9 KB
4 KB
53%
https://static.wixstatic.com/media/b8b2da_7737584483974f67a769ca3ba2f4e69c~mv2.png/v1/fill/w_364,h_252,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/cgmSite_box-topview3sides.png
13 KB
6 KB
52%
https://static.wixstatic.com/media/b8b2da_d5e14a0717e7477797ae96305b175c19~mv2.png/v1/fill/w_364,h_252,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/cgmSite_box-flatopenflapview.png
14 KB
7 KB
52%
https://static.wixstatic.com/media/b8b2da_d4feda0cdaf542eeb523ac986bc0be91~mv2.png/v1/fill/w_49,h_9,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Cardinal%20Group%20Marketing%20_%20Website%20Design.png
593 bytes
303 bytes
49%
https://static.wixstatic.com/media/b8b2da_2cfd3a16fd9e4ecfbd3473013de1ee7c~mv2.jpg/v1/fill/w_160,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/b8b2da_2cfd3a16fd9e4ecfbd3473013de1ee7c~mv2.jpg
997 bytes
513 bytes
48%
https://static.wixstatic.com/media/b8b2da_9f87a7266309443bae2c1908dbabf4c5~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/b8b2da_9f87a7266309443bae2c1908dbabf4c5~mv2.png
2 KB
1 KB
44%
https://static.wixstatic.com/media/b8b2da_946b61fc8956420b84bbdbed5c4ffee8~mv2.png/v1/fill/w_334,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/b8b2da_946b61fc8956420b84bbdbed5c4ffee8~mv2.png
2 KB
932 bytes
43%
https://static.wixstatic.com/media/b8b2da_18618686a91c478cab42cfd8c15b0e11~mv2.jpg/v1/fill/w_122,h_115,al_c,q_80,blur_3,enc_avif,quality_auto/download_edited.jpg
1 KB
673 bytes
43%
https://static.wixstatic.com/media/b8b2da_276e676c5e754bc98f6f044e3499e95b~mv2.png/v1/fill/w_56,h_56,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/download-1.png
976 bytes
575 bytes
41%
https://static.wixstatic.com/media/b8b2da_1da337d67b7a4c2d996c3a6158938203~mv2.png/v1/fill/w_182,h_100,al_c,q_85,blur_3,enc_avif,quality_auto/images-1_edited.png
1 KB
832 bytes
40%
https://static.wixstatic.com/media/b8b2da_44fc732a92f94b1dafbef2f2ae43c9a0~mv2.jpg/v1/fill/w_125,h_122,al_c,q_80,blur_3,enc_avif,quality_auto/download_edited.jpg
1 KB
818 bytes
40%
https://static.wixstatic.com/media/b8b2da_8793202efe21408c8879feee96756657~mv2.png/v1/fill/w_119,h_53,al_c,q_85,blur_3,enc_avif,quality_auto/Wix%20Logo%20-%20No%20Musa_edited.png
1 KB
830 bytes
36%
https://static.wixstatic.com/media/b8b2da_7db75fbe654b4b93b0447be5dd71546e~mv2.png/v1/fill/w_49,h_42,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/cgmBrandkit_icon.png
960 bytes
630 bytes
34%
https://static.wixstatic.com/media/b8b2da_7737584483974f67a769ca3ba2f4e69c~mv2.png/v1/fill/w_49,h_38,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/cgmSite_box-topview3sides.png
905 bytes
604 bytes
33%
https://static.wixstatic.com/media/b8b2da_50a8121e3e1a4732b814fbd0bc72fda4~mv2.png/v1/fill/w_49,h_38,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/cgmSite_icon.png
846 bytes
569 bytes
33%
https://static.wixstatic.com/media/b8b2da_3fb3bc66390046c7bf9221d3061d0d80~mv2.png/v1/fill/w_49,h_44,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Untitled%20design-29.png
851 bytes
579 bytes
32%
https://static.wixstatic.com/media/b8b2da_f9ae77a11233432daa1f4ee6c239bc18~mv2.png/v1/fill/w_49,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/CGM_logo_063016_edited.png
849 bytes
583 bytes
31%
https://static.wixstatic.com/media/b8b2da_d5e14a0717e7477797ae96305b175c19~mv2.png/v1/fill/w_49,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/cgmSite_box-flatopenflapview.png
911 bytes
642 bytes
29%
https://static.wixstatic.com/media/b8b2da_dcac301d735e46f88c0b86990a7acdd6~mv2.png/v1/fill/w_49,h_19,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/CGM_LogoAbbrev_FullColor-Horizontal.png
748 bytes
530 bytes
29%
https://static.wixstatic.com/media/b8b2da_1ec1ed3fffe14da2a19aa8c9c0550f20~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/b8b2da_1ec1ed3fffe14da2a19aa8c9c0550f20~mv2.png
749 bytes
590 bytes
21%