brandography.com December 7, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
1,514 KB
73 KB
95%
53 KB
7 KB
87%
https://www.brandography.com/wp-content/uploads/2025/08/2025_BRANDOGRAPHY_HEADSHOTS_PSW12812-e1760467940639.webp
238 KB
38 KB
84%
https://www.brandography.com/wp-content/uploads/2024/03/owlet_logo_-_Google_Search_and_Add_new_Client_%E2%80%B9_Brandography_%E2%80%94_WordPress-e1711141055482-300x123.png
11 KB
2 KB
83%
41 KB
9 KB
78%
https://www.brandography.com/wp-content/uploads/2021/02/Design-Agency-for-Medical-Industry-768x512.jpg
93 KB
24 KB
74%
https://www.brandography.com/wp-content/uploads/2021/02/Minneapolis-Marketing-and-Design-768x512.jpg
143 KB
39 KB
72%
248 KB
70 KB
72%
16 KB
5 KB
68%
4 KB
2 KB
64%
6 KB
2 KB
63%
8 KB
3 KB
60%
27 KB
11 KB
59%
22 KB
9 KB
57%
7 KB
3 KB
56%
37 KB
19 KB
50%
5 KB
3 KB
45%
7 KB
4 KB
43%
6 KB
3 KB
43%
2 KB
1 KB
40%
7 KB
4 KB
39%
43 KB
26 KB
39%
4 KB
2 KB
38%
15 KB
10 KB
36%
7 KB
5 KB
34%
107 KB
72 KB
33%
5 KB
4 KB
31%
https://www.brandography.com/wp-content/uploads/2024/09/Pappy_Company_Logo_Alternate_Horizontal_600x-300x46.webp
4 KB
3 KB
27%
10 KB
7 KB
27%
10 KB
7 KB
22%
7 KB
6 KB
22%
7 KB
6 KB
21%
57 KB
45 KB
21%
https://www.brandography.com/wp-content/uploads/2021/02/Minnesota-Brewery-Marketing-e1685558571301-768x512.jpg
43 KB
34 KB
21%
887 bytes
715 bytes
19%
6 KB
5 KB
18%
7 KB
6 KB
17%
9 KB
8 KB
16%