bettermerchants.com
December 7, 2025

You could reduce your image size by 83% (202 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://www.bettermerchants.com/wp-content/uploads/2018/02/bm2.png
212 KB
24 KB
89%
https://www.bettermerchants.com/wp-content/uploads/2014/03/bmlogo_small1.jpg
12 KB
5 KB
60%
https://www.bettermerchants.com/wp-content/uploads/2018/03/marketing-300x161.jpg
18 KB
11 KB
35%
https://www.bettermerchants.com/wp-content/uploads/2020/07/BNI_logo_Red_PMS-300x115.png
1 KB
1 KB
22%