ampmediadesign.com December 6, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/11062b_88a9bd933bef4305bb11262707f5b305f003.jpg/v1/fill/w_443,h_249,q_90,enc_avif,quality_auto/11062b_88a9bd933bef4305bb11262707f5b305f003.jpg
17 KB
3 KB
81%
https://static.wixstatic.com/media/11062b_88a9bd933bef4305bb11262707f5b305f003.jpg/v1/fill/w_443,h_249,q_90,enc_avif,quality_auto/11062b_88a9bd933bef4305bb11262707f5b305f003.webp
17 KB
3 KB
81%
https://static.wixstatic.com/media/dc4543_5741e56b4dce448c8a23a64d47e234b7~mv2.jpg/v1/fill/w_367,h_489,q_90,enc_avif,quality_auto/dc4543_5741e56b4dce448c8a23a64d47e234b7~mv2.jpg
40 KB
9 KB
77%
https://static.wixstatic.com/media/dc4543_5741e56b4dce448c8a23a64d47e234b7~mv2.jpg/v1/fill/w_480,h_660,fp_0.50_0.50,lg_1,q_80,enc_avif,quality_auto/dc4543_5741e56b4dce448c8a23a64d47e234b7~mv2.jpg
51 KB
14 KB
72%
https://static.wixstatic.com/media/nsplsh_6acdeeadca924bf2848c4e934a5e0b73~mv2.jpg/v1/fill/w_594,h_793,q_90,enc_avif,quality_auto/nsplsh_6acdeeadca924bf2848c4e934a5e0b73~mv2.jpg
34 KB
10 KB
69%
https://static.wixstatic.com/media/dc4543_24c51bfbf0bc4d03a5d31de34f8fe25b~mv2.jpg/v1/fill/w_349,h_466,q_90,enc_avif,quality_auto/dc4543_24c51bfbf0bc4d03a5d31de34f8fe25b~mv2.jpg
33 KB
11 KB
68%
https://static.wixstatic.com/media/dc4543_e818733d0c3847b9aec9049a9d99e324~mv2.jpg/v1/fill/w_480,h_640,q_90,enc_avif,quality_auto/dc4543_e818733d0c3847b9aec9049a9d99e324~mv2.jpg
58 KB
19 KB
67%
https://static.wixstatic.com/media/dc4543_7b6f2a13839c4825ba1085305ebef1c1~mv2.jpg/v1/fill/w_480,h_640,q_90,enc_avif,quality_auto/dc4543_7b6f2a13839c4825ba1085305ebef1c1~mv2.jpg
94 KB
31 KB
67%
https://static.wixstatic.com/media/dc4543_2402fba73316445a909f66290c0eeac2~mv2.jpg/v1/fill/w_461,h_614,q_90,enc_avif,quality_auto/dc4543_2402fba73316445a909f66290c0eeac2~mv2.jpg
89 KB
30 KB
66%
https://static.wixstatic.com/media/dc4543_9d03ef2a363a41f09d8284692e8422f4~mv2.jpg/v1/fill/w_373,h_498,q_90,enc_avif,quality_auto/dc4543_9d03ef2a363a41f09d8284692e8422f4~mv2.jpg
37 KB
13 KB
65%
https://static.wixstatic.com/media/dc4543_0c136d3ed59d4bafbc0c3c920618a464~mv2.jpg/v1/fill/w_523,h_335,q_90,enc_avif,quality_auto/dc4543_0c136d3ed59d4bafbc0c3c920618a464~mv2.jpg
14 KB
5 KB
65%
https://static.wixstatic.com/media/ada877333d414743945bec50c91d4b12.jpg/v1/fill/w_603,h_489,q_90,enc_avif,quality_auto/ada877333d414743945bec50c91d4b12.jpg
21 KB
8 KB
65%
https://static.wixstatic.com/media/11062b_30bc9debc88e4aa68a78efaf302793a5~mv2.jpg/v1/fill/w_509,h_318,q_90,enc_avif,quality_auto/11062b_30bc9debc88e4aa68a78efaf302793a5~mv2.jpg
6 KB
2 KB
64%
https://static.wixstatic.com/media/dc4543_e56f2566393a4ec09b69eeedaa052b77~mv2.jpg/v1/fill/w_480,h_640,q_90,enc_avif,quality_auto/dc4543_e56f2566393a4ec09b69eeedaa052b77~mv2.jpg
55 KB
20 KB
64%
https://static.wixstatic.com/media/dc4543_cb41b70c78a545a7a70f1e256918735d~mv2.jpg/v1/fit/w_480,h_360,q_90,enc_avif,quality_auto/dc4543_cb41b70c78a545a7a70f1e256918735d~mv2.jpg
47 KB
17 KB
64%
https://static.wixstatic.com/media/dc4543_a638828607de4b43a7f36e915af5b74c~mv2.jpg/v1/fill/w_376,h_501,q_90,enc_avif,quality_auto/dc4543_a638828607de4b43a7f36e915af5b74c~mv2.jpg
66 KB
24 KB
63%
https://static.wixstatic.com/media/dc4543_cb41b70c78a545a7a70f1e256918735d~mv2.jpg/v1/fill/w_447,h_335,q_90,enc_avif,quality_auto/dc4543_cb41b70c78a545a7a70f1e256918735d~mv2.jpg
43 KB
16 KB
63%
https://static.wixstatic.com/media/74d772ef51f946088ccb70fc15edd8f1.jpg/v1/fill/w_467,h_311,q_90,enc_avif,quality_auto/74d772ef51f946088ccb70fc15edd8f1.jpg
9 KB
3 KB
63%
https://static.wixstatic.com/media/dc4543_731d28f2b0ae4ec8a1ee34deb1c4d888~mv2.jpg/v1/fill/w_447,h_335,q_90,enc_avif,quality_auto/dc4543_731d28f2b0ae4ec8a1ee34deb1c4d888~mv2.jpg
28 KB
11 KB
63%
https://static.wixstatic.com/media/dc4543_6b4ed842c6504564b8e1053dc33dff13~mv2_d_4032_3024_s_4_2.jpeg/v1/fill/w_621,h_466,q_90,enc_avif,quality_auto/dc4543_6b4ed842c6504564b8e1053dc33dff13~mv2_d_4032_3024_s_4_2.jpeg
42 KB
16 KB
62%
https://static.wixstatic.com/media/11062b_4afafa72ab4f408f9097578dca0aaef4f003.jpg/v1/fill/w_485,h_485,q_90,enc_avif,quality_auto/11062b_4afafa72ab4f408f9097578dca0aaef4f003.jpg
6 KB
2 KB
62%
https://static.wixstatic.com/media/11062b_4afafa72ab4f408f9097578dca0aaef4f003.jpg/v1/fill/w_485,h_485,q_90,enc_avif,quality_auto/11062b_4afafa72ab4f408f9097578dca0aaef4f003.webp
6 KB
2 KB
62%
https://static.wixstatic.com/media/nsplsh_53796d5a6f654538717541~mv2_d_6016_4016_s_4_2.jpg/v1/fill/w_513,h_343,q_90,enc_avif,quality_auto/nsplsh_53796d5a6f654538717541~mv2_d_6016_4016_s_4_2.jpg
9 KB
3 KB
62%
https://static.wixstatic.com/media/11062b_4afafa72ab4f408f9097578dca0aaef4f003.jpg/v1/fit/w_480,h_480,q_90,enc_avif,quality_auto/11062b_4afafa72ab4f408f9097578dca0aaef4f003.jpg
6 KB
2 KB
61%
https://static.wixstatic.com/media/dc4543_9a8f23ac41e041f1a4fd351069d7f2a2~mv2.jpg/v1/fill/w_485,h_364,q_90,enc_avif,quality_auto/dc4543_9a8f23ac41e041f1a4fd351069d7f2a2~mv2.jpg
41 KB
16 KB
61%
https://static.wixstatic.com/media/50f58be3387c4ddd9426a7f63d230b63.jpg/v1/fill/w_373,h_288,q_90,enc_avif,quality_auto/50f58be3387c4ddd9426a7f63d230b63.jpg
16 KB
6 KB
61%
https://static.wixstatic.com/media/93ea161745f64897802b6e524e79f7e0.jpg/v1/fill/w_376,h_282,q_90,enc_avif,quality_auto/93ea161745f64897802b6e524e79f7e0.jpg
5 KB
2 KB
60%
https://static.wixstatic.com/media/nsplsh_53796d5a6f654538717541~mv2_d_6016_4016_s_4_2.jpg/v1/fill/w_980,h_654,q_90,enc_avif,quality_auto/nsplsh_53796d5a6f654538717541~mv2_d_6016_4016_s_4_2.jpg
15 KB
6 KB
60%
https://static.wixstatic.com/media/dc4543_8ace94784a2c4458af184868cc67c5d5~mv2.jpg/v1/fill/w_349,h_466,q_90,enc_avif,quality_auto/dc4543_8ace94784a2c4458af184868cc67c5d5~mv2.jpg
66 KB
27 KB
60%
https://static.wixstatic.com/media/nsplsh_3953794f4b5972712d7245~mv2_d_4000_3000_s_4_2.jpg/v1/fill/w_485,h_364,q_90,enc_avif,quality_auto/nsplsh_3953794f4b5972712d7245~mv2_d_4000_3000_s_4_2.jpg
33 KB
13 KB
60%
https://static.wixstatic.com/media/dc4543_760fb2ba76ed4f4db1db815af9e4e8bb~mv2.jpg/v1/fill/w_980,h_580,fp_0.50_0.50,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/dc4543_760fb2ba76ed4f4db1db815af9e4e8bb~mv2.jpg
47 KB
19 KB
59%
https://static.wixstatic.com/media/dc4543_f4c60928e8ac4fb5a6c9ebdbacc86515~mv2.jpg/v1/fill/w_416,h_312,q_90,enc_avif,quality_auto/dc4543_f4c60928e8ac4fb5a6c9ebdbacc86515~mv2.jpg
24 KB
10 KB
59%
https://static.wixstatic.com/media/dc4543_3f619ebceb4d4a339186932f366e51dc~mv2.jpg/v1/fill/w_485,h_485,q_90,enc_avif,quality_auto/dc4543_3f619ebceb4d4a339186932f366e51dc~mv2.jpg
55 KB
22 KB
59%
https://static.wixstatic.com/media/dc4543_1a41dbf137bf42268f976578a3358c47~mv2.jpg/v1/fill/w_467,h_350,q_90,enc_avif,quality_auto/dc4543_1a41dbf137bf42268f976578a3358c47~mv2.jpg
41 KB
17 KB
59%
https://static.wixstatic.com/media/dc4543_af3e3530b6e9435ab158b0df1c4776cb~mv2.jpg/v1/fill/w_480,h_640,q_90,enc_avif,quality_auto/dc4543_af3e3530b6e9435ab158b0df1c4776cb~mv2.jpg
85 KB
35 KB
58%
https://static.wixstatic.com/media/dc4543_f161e7f9f0cf4490ad275ba1297a58fb~mv2_d_2448_3264_s_4_2.jpeg/v1/fill/w_597,h_796,q_90,enc_avif,quality_auto/dc4543_f161e7f9f0cf4490ad275ba1297a58fb~mv2_d_2448_3264_s_4_2.jpeg
142 KB
59 KB
58%
https://static.wixstatic.com/media/dc4543_8d0d2a549cd041a4a3a745aa48446412~mv2.jpg/v1/fill/w_457,h_343,q_90,enc_avif,quality_auto/dc4543_8d0d2a549cd041a4a3a745aa48446412~mv2.jpg
54 KB
23 KB
58%
https://static.wixstatic.com/media/dc4543_35844568b7f446bab290bd2e11ca59e4~mv2.jpg/v1/fill/w_416,h_312,q_90,enc_avif,quality_auto/dc4543_35844568b7f446bab290bd2e11ca59e4~mv2.jpg
31 KB
13 KB
57%
https://static.wixstatic.com/media/dc4543_e4cc338fa0a24772943094c1203e78db~mv2.jpg/v1/fill/w_180,h_180,q_90,enc_avif,quality_auto/dc4543_e4cc338fa0a24772943094c1203e78db~mv2.jpg
15 KB
6 KB
57%
https://static.wixstatic.com/media/dc4543_760fb2ba76ed4f4db1db815af9e4e8bb~mv2.jpg/v1/fill/w_523,h_335,q_90,enc_avif,quality_auto/dc4543_760fb2ba76ed4f4db1db815af9e4e8bb~mv2.jpg
27 KB
12 KB
56%
https://static.wixstatic.com/media/dc4543_760fb2ba76ed4f4db1db815af9e4e8bb~mv2.jpg/v1/fit/w_480,h_308,q_90,enc_avif,quality_auto/dc4543_760fb2ba76ed4f4db1db815af9e4e8bb~mv2.jpg
24 KB
11 KB
56%
https://static.wixstatic.com/media/11df23cf739742f188d269b3fffbf89d.jpg/v1/fill/w_554,h_312,q_90,enc_avif,quality_auto/11df23cf739742f188d269b3fffbf89d.jpg
15 KB
7 KB
55%
https://static.wixstatic.com/media/dc4543_a62d40d7eb7c479e8c9ad704a7ab9bcb~mv2.jpg/v1/fill/w_456,h_626,fp_0.50_0.50,lg_1,q_80,enc_avif,quality_auto/dc4543_a62d40d7eb7c479e8c9ad704a7ab9bcb~mv2.jpg
14 KB
6 KB
54%
https://static.wixstatic.com/media/481c75a4d0ea4b198d03b6945d6b92c9.jpg/v1/fit/w_480,h_480,q_90,enc_avif,quality_auto/481c75a4d0ea4b198d03b6945d6b92c9.jpg
15 KB
7 KB
54%
https://static.wixstatic.com/media/481c75a4d0ea4b198d03b6945d6b92c9.jpg/v1/fill/w_485,h_485,q_90,enc_avif,quality_auto/481c75a4d0ea4b198d03b6945d6b92c9.jpg
15 KB
7 KB
53%
https://static.wixstatic.com/media/dc4543_6a37e17c642e4bac8aab6382ba6e3844~mv2.jpg/v1/fill/w_485,h_485,q_90,enc_avif,quality_auto/dc4543_6a37e17c642e4bac8aab6382ba6e3844~mv2.jpg
64 KB
31 KB
52%
https://static.wixstatic.com/media/dc4543_644af2915ab542aaa06e640eff6319c9~mv2.jpg/v1/crop/x_177,y_81,w_565,h_360/fill/w_677,h_432,al_c,lg_1,q_80,enc_avif,quality_auto/Logo-black.jpg
15 KB
7 KB
51%
https://static.wixstatic.com/media/dc4543_1b7f8b3fd8df463fbd863b523abec1ef~mv2.jpg/v1/fill/w_621,h_466,q_90,enc_avif,quality_auto/dc4543_1b7f8b3fd8df463fbd863b523abec1ef~mv2.jpg
98 KB
49 KB
50%
https://static.wixstatic.com/media/11062b_1b080ebbcacf47778bc6927a8b3223fbf003.jpg/v1/fill/w_509,h_286,q_90,enc_avif,quality_auto/11062b_1b080ebbcacf47778bc6927a8b3223fbf003.jpg
2 KB
774 bytes
50%
https://static.wixstatic.com/media/11062b_1b080ebbcacf47778bc6927a8b3223fbf003.jpg/v1/fill/w_509,h_286,q_90,enc_avif,quality_auto/11062b_1b080ebbcacf47778bc6927a8b3223fbf003.webp
2 KB
774 bytes
50%
https://static.wixstatic.com/media/dc4543_6f9bf6f8c6af4f54b841aada9a0dd8b0~mv2.jpg/v1/fill/w_480,h_660,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/dc4543_6f9bf6f8c6af4f54b841aada9a0dd8b0~mv2.jpg
82 KB
41 KB
50%
https://static.wixstatic.com/media/dc4543_a62d40d7eb7c479e8c9ad704a7ab9bcb~mv2.jpg/v1/fill/w_120,h_120,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/dc4543_a62d40d7eb7c479e8c9ad704a7ab9bcb~mv2.jpg
1 KB
665 bytes
48%
https://static.wixstatic.com/media/23fd2a2be53141ed810f4d3dcdcd01fa.png/v1/fill/w_20,h_20,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/23fd2a2be53141ed810f4d3dcdcd01fa.png
713 bytes
371 bytes
48%
https://static.wixstatic.com/media/a56a63981224baef32d4614682752d1e.jpg/v1/fill/w_443,h_443,q_90,enc_avif,quality_auto/a56a63981224baef32d4614682752d1e.jpg
28 KB
15 KB
48%
https://static.wixstatic.com/media/dc4543_750c4c6801734a2185a1b1d4ae487625~mv2.jpg/v1/fill/w_480,h_660,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/dc4543_750c4c6801734a2185a1b1d4ae487625~mv2.jpg
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48%
https://static.wixstatic.com/media/dc4543_5741e56b4dce448c8a23a64d47e234b7~mv2.jpg/v1/fill/w_120,h_160,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/dc4543_5741e56b4dce448c8a23a64d47e234b7~mv2.jpg
2 KB
956 bytes
44%
https://static.wixstatic.com/media/dc4543_6f9bf6f8c6af4f54b841aada9a0dd8b0~mv2.jpg/v1/fill/w_120,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/dc4543_6f9bf6f8c6af4f54b841aada9a0dd8b0~mv2.jpg
2 KB
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https://static.wixstatic.com/media/dc4543_750c4c6801734a2185a1b1d4ae487625~mv2.jpg/v1/fill/w_120,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/dc4543_750c4c6801734a2185a1b1d4ae487625~mv2.jpg
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https://static.wixstatic.com/media/dc4543_760fb2ba76ed4f4db1db815af9e4e8bb~mv2.jpg/v1/fill/w_136,h_87,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/dc4543_760fb2ba76ed4f4db1db815af9e4e8bb~mv2.jpg
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