whitewallmarketing.co.uk September 1, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
11 KB
6 KB
46%
48 KB
39 KB
18%
https://whitewallmarketing.co.uk/wp-content/uploads/2024/10/We-are-a-Living-Wage-Employer-logo_smaller.png
4 KB
3 KB
18%
320 bytes
269 bytes
16%
https://whitewallmarketing.co.uk/wp-content/plugins/cookie-law-info/lite/frontend/images/revisit.svg
2 KB
2 KB
15%
1 KB
1 KB
15%