whirlocal.io/company/whirlocal-salem January 12, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
Try PicPerf for Free
...it takes just a few minutes to set up & start seeing the gains!
Original Size
Optimized Size
Savings
2,524 KB
78 KB
97%
584 KB
35 KB
94%
811 KB
68 KB
92%
21 KB
2 KB
91%
107 KB
10 KB
91%
68 KB
6 KB
90%
34 KB
4 KB
88%
34 KB
4 KB
88%
7 KB
1 KB
85%
7 KB
1 KB
83%
7 KB
1 KB
80%
136 KB
30 KB
78%
5 KB
1 KB
77%
3 KB
663 bytes
77%
6 KB
2 KB
72%
59 KB
17 KB
72%
60 KB
17 KB
71%
64 KB
20 KB
69%
12 KB
4 KB
67%
64 KB
22 KB
66%
https://whirlocal.io/files/uploads/2026/01/Social-Post-1_-Clarifying-Your-Brand-Story-Creates-Momentum-400x250.png
30 KB
10 KB
65%
https://whirlocal.io/files/uploads/2026/01/Social-Post-2_-Does-Your-Business-Pass-the-3-Second-Test-2-400x250.png
26 KB
9 KB
64%
https://whirlocal.io/files/uploads/2025/12/Why-Visibility-Isnt-Enough-for-Salem-Businesses-400x250.png
30 KB
11 KB
63%
7 KB
3 KB
60%
https://whirlocal.io/files/uploads/2024/03/277586472_547970916921329_7804440818591974865_n-1-82x82.jpg
2 KB
859 bytes
60%
4 KB
2 KB
59%
4 KB
2 KB
55%
3 KB
2 KB
48%
37 KB
21 KB
41%
4 KB
2 KB
41%
2 KB
1 KB
40%
45 KB
28 KB
38%
22 KB
14 KB
36%
33 KB
21 KB
36%
3 KB
2 KB
24%