https://tokencs.ca

You could reduce your image weight by around: 570kb (43%)

Analysis date: October 5, 2024

Assessment

Token Creative Services, a digital marketing agency focused on ethical and conscious marketing, could enhance its online impact by leveraging PicPerf. With 34 images to optimize on their website, PicPerf's services would streamline user experience and boost SEO rankings for this purpose-driven agency.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://tokencs.ca/wp-content/uploads/2022/08/Token-home-header-illustratoin-4.svg
590kb
490kb
16%
https://www.gstatic.com/partners/badge/images/2022/PartnerBadgeClickable.svg
33kb
28kb
15%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/SEO-booster-indicators-300x169-landscape-15bca892e2670330c719052a849c879f-.png
34kb
5.9kb
82%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/SEO-Tracking-and-Key-Metrics-for-Business-Owners-to-Track-300x169-landscape-9c7576607873cf3fed7fa7209804780b-.png
43kb
6.1kb
86%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/E-Commerce-SEO-Checklist-%E2%80%93-A-Practical-Step-By-Step-Checklist-300x169-landscape-840aa9d56e70de63b7313040759d75c0-.png
39kb
4.9kb
87%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/Balancing-Paid-and-Organic-Right-Approach-to-ROAS-and-SEO-300x169-landscape-25840e030cad44db751a6879e56862f8-.png
20kb
3.2kb
84%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/The-ROI-of-SEO-Elevating-Canadian-Business-Success-300x169-landscape-739ce1b5b1ada7ce8f74fe1b15bdf90a-.png
25kb
5.4kb
79%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/E-Commerce-SEO-Strategies-for-Canadian-Online-Stores-300x169-landscape-b3a2799828d48074be23ee7801454787-.png
40kb
6.7kb
83%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/Hyper-Local-PPC-Targeting-Audiences-on-a-Street-Level-300x169-landscape-e0dedcf7bfb091567292aa87d68bd842-.png
22kb
4kb
82%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/SEO-Bloodsuckers-Revealing-the-Hidden-Threats-300x169-landscape-fa9d531b8db06de8b1d97edaf3edc406-.png
20kb
3.3kb
83%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/Breaking-Down-Barriers-How-Shopify-Democratizes-E-Commerce-300x169-landscape-08c992e8ef21c345e95664488b73b1e4-.png
32kb
5.4kb
83%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/EEAT-in-SEO-300x168-landscape-e77e37fa287fcb12d7c4ed9e50094e69-.png
13kb
4kb
70%
https://tokencs.ca/wp-content/uploads/2020/10/logo-white-1.svg
8.6kb
7.2kb
16%
https://tokencs.ca/wp-content/uploads/2021/08/paid.svg
3kb
2.5kb
16%
https://tokencs.ca/wp-content/uploads/2021/08/video-marketing.svg
2.8kb
2.3kb
18%
https://tokencs.ca/wp-content/uploads/2021/08/responsive.svg
2.9kb
2.4kb
17%
https://tokencs.ca/wp-content/uploads/2021/08/graphic-tool.svg
4.9kb
4.1kb
15%
https://tokencs.ca/wp-content/uploads/2021/08/analysis.svg
2.9kb
2.4kb
17%
https://tokencs.ca/wp-content/uploads/2022/06/social-media-marketing-token-creative-services-kitchener-icon.svg
4.4kb
3.6kb
18%
https://tokencs.ca/wp-content/uploads/2021/08/code.svg
6.2kb
5.2kb
17%
https://tokencs.ca/wp-content/uploads/2021/08/shopping-online.svg
5.1kb
4.2kb
17%
https://tokencs.ca/wp-content/uploads/2023/10/Shopify-services-768x432.png
27kb
14kb
48%
https://tokencs.ca/wp-content/uploads/2022/05/oktoberfest-logo.svg
17kb
14kb
17%
https://tokencs.ca/wp-content/uploads/2022/05/kwhab-logo-300x119.png
8.7kb
6.4kb
26%
https://tokencs.ca/wp-content/uploads/2020/12/KitchenerHousing_Final_Transparent-300x176.png
14kb
6.6kb
53%
https://tokencs.ca/wp-content/uploads/2024/02/designrush-logo-768x390.jpg
18kb
6.2kb
66%
https://tokencs.ca/wp-content/uploads/2022/06/Homepage_CaseStudy-768x566.png
190kb
47kb
75%
https://tokencs.ca/wp-content/uploads/2023/09/Flanagan-Food-Services-150x150.png
16kb
4.1kb
74%
https://tokencs.ca/wp-content/uploads/2023/09/Kitchener-Waterloo-Oktoberfest-150x150.png
11kb
4.3kb
62%
https://tokencs.ca/wp-content/uploads/2023/09/NaturalSci-Regulatory-Consulting-150x150.png
11kb
4.1kb
63%
https://tokencs.ca/wp-content/uploads/2021/10/Footer-Background.svg
37kb
32kb
15%
https://tokencs.ca/wp-content/uploads/2020/08/logo-white-1.svg
8.6kb
7.2kb
16%
https://d3v0px0pttie1i.cloudfront.net/uploads/branding/logo/c282fbc3-6509-4965-8f36-626441a51317/0cae2579.png
10kb
5.7kb
44%
https://d3v0px0pttie1i.cloudfront.net/uploads/user/avatar/381196/6c32b605.jpg
2.3kb
0.96kb
57%