themarketingsquad.com July 15, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
47 KB
9 KB
81%
25 KB
6 KB
78%
https://themarketingsquad.com/wp-content/uploads/2024/09/The-Marketing-Squad-home-page-hero-video-still.jpg
176 KB
40 KB
77%
https://b920900.smushcdn.com/920900/wp-content/uploads/2024/04/TheMarketingSquad_Terms_Header_SalesMarketing.jpg?lossy=1&strip=1&webp=1
51 KB
18 KB
65%
15 KB
6 KB
59%
https://b920900.smushcdn.com/920900/wp-content/uploads/2023/12/InternalCommsTN.jpg?lossy=1&strip=1&webp=1
106 KB
49 KB
54%
14 KB
7 KB
54%
https://b920900.smushcdn.com/920900/wp-content/uploads/2024/04/TheMarketingSquad_Portfolio_IPS_Website_2.jpg?lossy=1&strip=1&webp=1
236 KB
112 KB
52%
https://b920900.smushcdn.com/920900/wp-content/uploads/2024/04/TheMarketingSquad_WireCrafters_Website_3.jpg?lossy=1&strip=1&webp=1
107 KB
54 KB
49%
https://b920900.smushcdn.com/920900/wp-content/uploads/2024/04/TheMarketingSquad_Tichenor_Website_2.jpg?lossy=1&strip=1&webp=1
82 KB
47 KB
42%
https://b920900.smushcdn.com/920900/wp-content/uploads/2024/08/TheMarketingSquad_Portfolio_Delta_Website1.jpg?lossy=1&strip=1&webp=1
42 KB
31 KB
27%
https://b920900.smushcdn.com/920900/wp-content/uploads/2024/08/TheMarketingSquad_Portfolio_Castellan_Website5.jpg?lossy=1&strip=1&webp=1
34 KB
25 KB
25%