newstreetdigitalmarketing.com July 16, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
4 KB
870 bytes
79%
5 KB
2 KB
66%
9 KB
3 KB
64%
6 KB
2 KB
63%
5 KB
2 KB
63%
https://newstreetdigitalmarketing.com/wp-content/uploads/2023/08/photographer-106821_1280-682x1024.jpg
45 KB
18 KB
61%
5 KB
2 KB
60%
35 KB
14 KB
60%
7 KB
3 KB
60%
https://newstreetdigitalmarketing.com/wp-content/uploads/2023/07/cropped-New-Street-Digital-Marketing-Brand-Guide-1-768x443.png
46 KB
19 KB
60%