https://marketingthechange.com/?UTM_source=GMB_listing&UTM_medium=organic

You could reduce your image weight by around: 2,069.884kb (81%)

Analysis date: May 29, 2025

Assessment

Marketing the Change, a Liverpool-based digital agency offering web design and SEO services, could streamline its online presence with PicPerf. Optimizing their image assets would enhance user experience and boost SEO rankings.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Image

Original Size

Optimized Size

Savings

https://marketingthechange.com/wp-content/themes/mtc/images/logo.png

5.343kb

2.632kb

51%

https://marketingthechange.com/wp-content/uploads/2020/11/EBRD-Website-Design.png

3.265kb

2.708kb

17%

https://marketingthechange.com/wp-content/uploads/2020/11/British-red-cross-Website-edits.png

7.931kb

4.192kb

47%

https://marketingthechange.com/wp-content/uploads/2020/11/Astepfwdchristianchart-websitebuild-600x327.png

101.555kb

7.189kb

93%

https://marketingthechange.com/wp-content/uploads/2020/11/logo-Protocolbureau-300x300-WPML-website.jpg

15.095kb

6.907kb

54%

https://marketingthechange.com/wp-content/uploads/2020/11/centurion-jets-online-marketing-600x600.png

70.689kb

16.22kb

77%

https://marketingthechange.com/wp-content/uploads/2020/09/Lead-funnel-SEO-sales-scaled-600x434.jpg

33.785kb

17.294kb

49%

https://marketingthechange.com/wp-content/uploads/2020/09/Online-proytotype-MVP-scaled-600x450.jpg

32.39kb

17.78kb

45%

https://marketingthechange.com/wp-content/uploads/2020/09/Blog-Review%E2%80%8B-scaled-600x450.jpg

36.533kb

16.992kb

53%

https://marketingthechange.com/wp-content/uploads/2020/09/Marketing-automation-scaled-600x432.jpg

26.887kb

11.699kb

56%

https://marketingthechange.com/wp-content/uploads/2020/09/Wordpress-Fixes-Liverpool-near-me.jpg

185.539kb

103.625kb

44%

https://marketingthechange.com/wp-content/uploads/2020/05/AAEAAQAAAAAAAAq4AAAAJDNjN2RhNjU3LTBjNDMtNGIxNy04MDc1LWNmYTM0MjNhMzA0MA-150x150.jpg

5.135kb

2.815kb

45%

https://marketingthechange.com/wp-content/uploads/2020/05/medium_5624ed1ad8e85150c72db71402d7a4a8.jpg

32.532kb

1.654kb

95%

https://marketingthechange.com/wp-content/uploads/2022/02/Website-2021-reivew-liverpool-768x644.jpg

59.957kb

32.339kb

46%

https://marketingthechange.com/wp-content/uploads/2020/12/Website-Reviews-November-2020-600x503.jpg

95.446kb

70.484kb

26%

https://marketingthechange.com/wp-content/uploads/2025/05/How-to-Protect-Your-WooCommerce-Store-from-Rising-Phishing-Threats-768x768.png

397.471kb

27.027kb

93%

https://marketingthechange.com/wp-content/uploads/2025/05/Top-Ways-to-Block-and-Blacklist-Fraudulent-Users-in-WooCommerce-768x768.png

394.555kb

26.374kb

93%

https://marketingthechange.com/wp-content/uploads/2025/05/WooCommerce-Security-Essential-Tips-to-Protect-Your-Online-Store-768x768.png

393.235kb

25.959kb

93%

https://marketingthechange.com/wp-content/uploads/2020/09/sergey-zolkin-_UeY8aTI6d0-unsplash-scaled.jpg

307.237kb

27.156kb

91%

https://marketingthechange.com/wp-content/uploads/2020/09/Josh-Morley-Website-Design-1024x638.jpg

55.464kb

16.635kb

70%

https://marketingthechange.com/wp-content/uploads/2020/09/Josh-Morley-Website-Design.jpg

205.487kb

19.763kb

90%

https://images.leadconnectorhq.com/image/f_webp/q_100/r_180/u_https://assets.cdn.filesafe.space/1xLtyDB04PKA4Wz7b17O/media/67cb557b6adc020c1b151d4b.jpeg

20.28kb

5.817kb

71%

https://www.gstatic.com/recaptcha/api2/logo_48.png

2.228kb

1.336kb

40%

https://marketingthechange.com/wp-content/uploads/2019/12/google-map-web-design-liverpool.png

27.084kb

7.609kb

72%

https://marketingthechange.com/wp-content/uploads/2019/12/PayPal-Here-Payments-Acceptance-Logo-1-1-300x103-1.png

17.763kb

3.834kb

78%

https://marketingthechange.com/wp-content/uploads/2019/12/bitcoin-web-dev-accepted.png

12.838kb

6.19kb

52%

https://marketingthechange.com/wp-content/uploads/2019/12/GoogleFacebookReviews-e1561997550151.jpg

9.462kb

3.074kb

67%