internetadvertisingmilwaukee.com July 2, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://lite.demos.wpbeaverbuilder.com/wp-content/uploads/sites/28/2020/02/curtis-macnewton-vVIwtmqsIuk-unsplash-1920x1283-3.jpg
593 KB
201 KB
66%
138 KB
53 KB
62%
2 KB
1 KB
40%
https://i0.wp.com/upcity-marketplace.s3.amazonaws.com/badge/166/basic_full_color/bed5df7b55b6d89f3a32d21fcfae75a6.png?w=1200&ssl=1
62 KB
47 KB
25%
https://i0.wp.com/internetadvertisingmilwaukee.com/wp-content/uploads/2024/02/Local-Search1.png?resize=480%2C139&ssl=1
13 KB
11 KB
18%
14 KB
12 KB
16%
https://i0.wp.com/internetadvertisingmilwaukee.com/wp-content/uploads/2024/02/cropped-headder1p.png?resize=480%2C160&ssl=1
11 KB
10 KB
15%