geniusmarketingco.com January 11, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
Try PicPerf for Free
...it takes just a few minutes to set up & start seeing the gains!
Original Size
Optimized Size
Savings
558 KB
45 KB
92%
243 KB
49 KB
80%
191 KB
41 KB
79%
65 KB
17 KB
74%
https://geniusmarketingco.com/wp-content/uploads/2025/10/cropped-Genius-Marketing-Logo-scaled-1-120x53.png
8 KB
3 KB
62%
11 KB
4 KB
60%
14 KB
6 KB
59%
16 KB
6 KB
59%
63 KB
29 KB
54%
101 KB
47 KB
53%
4 KB
2 KB
53%
8 KB
4 KB
52%
6 KB
3 KB
51%
538 bytes
308 bytes
43%
2 KB
1 KB
40%
9 KB
6 KB
32%
https://geniusmarketingco.com/wp-content/uploads/2025/12/How-Digital-Marketing-Improves-ROI-For-Vancouver-Small-Businesses-150x150.webp
4 KB
3 KB
32%
https://geniusmarketingco.com/wp-content/uploads/2025/12/Does-AI-Help-With-Local-Seo-For-Small-Businesses-150x150.webp
4 KB
3 KB
29%
3 KB
2 KB
25%
5 KB
4 KB
24%
2 KB
1 KB
23%
42 KB
34 KB
18%
742 bytes
617 bytes
17%
10 KB
8 KB
15%