firstdirectmarketing.com
January 17, 2026

You could reduce your image size by 74% (1,367 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://firstdirectmarketing.com/wp-content/uploads/2025/02/1-768x419.png
281 KB
12 KB
96%
https://firstdirectmarketing.com/wp-content/uploads/2025/02/1-124348%20PM-768x419.png
345 KB
24 KB
93%
https://firstdirectmarketing.com/wp-content/uploads/2025/05/image_fx-6-768x419.png
231 KB
42 KB
82%
https://firstdirectmarketing.com/wp-content/uploads/2025/05/1-768x419.png
256 KB
63 KB
75%
https://firstdirectmarketing.com/wp-content/uploads/2025/02/Naples-Mattress-Testimonial-thumbnail.webp
278 KB
70 KB
75%
https://firstdirectmarketing.com/wp-content/uploads/2024/11/Englander-Testimonial-Video-Thumbnail.webp
82 KB
37 KB
54%
https://firstdirectmarketing.com/wp-content/uploads/2024/09/Englander_Logo_RGB_360x.avif
4 KB
2 KB
52%
https://firstdirectmarketing.com/wp-content/uploads/2024/11/Snooze-Testimonial-Video-Thumbnail.webp
105 KB
57 KB
45%
https://firstdirectmarketing.com/wp-content/uploads/2024/11/BMO-Testimonial-Video-Thumbnail.webp
86 KB
47 KB
45%
https://firstdirectmarketing.com/wp-content/uploads/2024/11/GDM-Testimonial-Video-Thumbnail.webp
61 KB
35 KB
43%
https://firstdirectmarketing.com/wp-content/uploads/2026/01/Why-Your-Website-Isnt-Converting-And-How-to-Fix-It-768x432.webp
31 KB
22 KB
30%
https://firstdirectmarketing.com/wp-content/uploads/2024/11/Embracing-Endings-Testimonial-Video-Thumbnail.webp
33 KB
24 KB
28%
https://firstdirectmarketing.com/wp-content/uploads/2026/01/People-Dont-Shop-in-Straight-Lines-Anymore-768x432.webp
15 KB
11 KB
26%
https://firstdirectmarketing.com/wp-content/uploads/2024/11/Profitmaker-AG-logo-768x432.webp
24 KB
20 KB
17%