firstdirectmarketing.com January 17, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
281 KB
12 KB
96%
345 KB
24 KB
93%
231 KB
42 KB
82%
256 KB
63 KB
75%
https://firstdirectmarketing.com/wp-content/uploads/2025/02/Naples-Mattress-Testimonial-thumbnail.webp
278 KB
70 KB
75%
https://firstdirectmarketing.com/wp-content/uploads/2024/11/Englander-Testimonial-Video-Thumbnail.webp
82 KB
37 KB
54%
4 KB
2 KB
52%
105 KB
57 KB
45%
86 KB
47 KB
45%
61 KB
35 KB
43%
https://firstdirectmarketing.com/wp-content/uploads/2026/01/Why-Your-Website-Isnt-Converting-And-How-to-Fix-It-768x432.webp
31 KB
22 KB
30%
https://firstdirectmarketing.com/wp-content/uploads/2024/11/Embracing-Endings-Testimonial-Video-Thumbnail.webp
33 KB
24 KB
28%
https://firstdirectmarketing.com/wp-content/uploads/2026/01/People-Dont-Shop-in-Straight-Lines-Anymore-768x432.webp
15 KB
11 KB
26%
24 KB
20 KB
17%