firestreammedia.com
December 14, 2025

You could reduce your image size by 71% (50 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://firestreammedia.com/wp-content/uploads/2016/10/downtown-durham.jpg
61 KB
16 KB
74%
https://firestreammedia.com/wp-content/uploads/2016/10/fsm-logo-white.png
10 KB
4 KB
56%