calibratedigitalmarketing.com January 21, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://calibratedigitalmarketing.com/wp-content/uploads/2018/09/Calibrate-Digital-Marketing-Home-Page-Video-Loop-Opening-Screenshot.png
240 KB
25 KB
89%
https://calibratedigitalmarketing.com/wp-content/uploads/2018/06/Ready-To-Get-Started-With-Calibrate-Digital-Marketing-in-Springfield-Missouri.jpg
122 KB
24 KB
80%
https://calibratedigitalmarketing.com/wp-content/uploads/2018/06/Calibrate-Digital-Marketing-Client-Kare-Health-and-Wellness-1.jpg
59 KB
20 KB
66%
https://calibratedigitalmarketing.com/wp-content/uploads/2018/07/Design-Phase-Inbound-Marketing-Springfield-MO.png
71 KB
31 KB
56%
https://calibratedigitalmarketing.com/wp-content/uploads/2018/10/About-Us-Digital-Marketing-in-Springfield-Missouri.png
26 KB
12 KB
54%
https://calibratedigitalmarketing.com/wp-content/uploads/2018/11/Contact-Calibrate-To-Improve-Your-Presence-on-Google-in-Springfield-Missouri.png
41 KB
20 KB
50%
https://calibratedigitalmarketing.com/wp-content/uploads/2018/08/Reputation-Management-Targeted-Search-in-Springfield-Missouri.png
24 KB
13 KB
46%