You could reduce your image weight by around:
1,400kb (72%)
Analysis date: June 27, 2024
Assessment
Branding Is What We Do, a graphic design and printing company, could enhance its online presence with PicPerf. By optimizing their website's images, PicPerf would promote faster load times and improved SEO rankings for the company's creative offerings.
Estimated Page Load Savings
Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.
This tool assumes a browser can downloaded up to six resources in parallel, with an adjustment for realistic network conditions. Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.
Image Breakdown
Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device.
The page was then scrolled all the way to the bottom, so that
lazily-loaded images had a chance to play too. Every image loaded
throughout that process was then run through a series of optimizations,
after which the numbers were crunched.