boultoncreative.com December 14, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
41 KB
11 KB
74%
40 KB
11 KB
71%
24 KB
7 KB
71%
69 KB
20 KB
71%
72 KB
21 KB
71%
68 KB
20 KB
71%
39 KB
13 KB
67%
68 KB
25 KB
64%
https://boultoncreative.com/wp-content/uploads/2025/03/google-ads-certified-circle-rev-280x300-1.png
24 KB
9 KB
63%
41 KB
16 KB
61%
103 KB
43 KB
58%
https://boultoncreative.com/wp-content/uploads/2025/06/boulton-header-home-page-fade-new-nofade-768x388.webp
40 KB
29 KB
28%
177 bytes
145 bytes
18%